Promoting your blog post is just as important as writing good content. If you build it they MAY come but if you promote they more likely WILL come. So, how can you attract more viewers? Andy Crestodina, Co-Founder/Strategic Director of Orbit Media says publicize your post through:
- Social Media
- Email Marketing
- Search Engine Optimization
PROMOTING POSTS ON SOCIAL MEDIA
Social Media means LinkedIn, Facebook, Twitter, YouTube, Google+, Vine and many others. Each have their own unique spin. For most, crafting the opening lines of your post so that it clearly defines subject matter in the first sentence allows you to blast out a coherent message to many media channels – at the same time – with a social media management tool. Hootsuite is such a tool. With it you select where you want to promote you post and it sends your headline, first sentence or two plus a link to your blog. You can also schedule when you want to send your announcements. It’s a fast, convenient and organized way to publicize your posts.
PROMOTING POSTS THROUGH EMAIL
Email marketing can be as simple as creating a database housing all those business cards you collect and sending a summary and link to your post to those you think would benefit from it. If you have a newsletter, be sure to include a link and a one sentence description of your post in your email blast AND in the newsletter itself. Another way to promote your blog post using email is simply to add a link and quick blog post description to your email signature line.
PROMOTE POSTS THROUGH SEO
The details of how best to do search engine optimization (SEO) are constantly changing. But knowing what terms people are searching for is helpful when you are writing your posts. Typically people type in a few words in the search box. The main words are called keywords. Which keywords are best to use? There’s a tool for that too! When asked if there were any free keyword finders, Mana Ionescu, President of lightspandigital offered up Ubersuggest. Just put in the term and see what other suggestions pop up.
The rule of thumb is to include the keyword in the post’s title, within the opening paragraph, and at least three-four times within your post. Also be sure to include keyword tags. While the analytic details about which keywords are driving traffic to your site are changing you will still be able to see which pages people are visiting.
WordPress.org, the publishing platform I use, includes lots of plug-ins that will automate the publicizing process and even help with SEO. While it’s smart to optimize your blog posts, people will return when you provide them with relevant content that can make their work, home, and personal lives better.
According to experts at Social Media Week in Chicago, the ratio of writing and promoting should be at least 1:1 – meaning if you spend an hour writing your post, you should spend an hour promoting it.
How do you promote your blog posts? Please share your ideas here.