Strategic Content

I boost brand value by developing strategic content based on your business goals. The formats may vary but the objective is the same – to provide compelling, relevant content that convinces the target audience to think, feel, and/or act in a particular way (buy, click, call, email, share, download).

Back pain is not all the same

This free download helps you define your pain in terms that healthcare providers use, leading to potentially better diagnosis and faster pain relief for you.

With relevant blog posts, white papers, and tip sheets you’ll increase your conversions. As a experienced journalist and marketing writer, I can help you create desirable downloadable assets.

Specializing in health content including chronic diseases, Alzheimer’s and MCI, mental health issues, physical therapy and medical innovations, mobile health, fitness/exercise (yoga, Pilates, qi gong, resistance training, dance), nutrition, complementary and alternative medicines, and wellness.

Strategic Content Development
Editorial calendars
Blogging (ghost and byline)
Web content
Print articles
White papers
Video scripts

Proficiency with Microsoft Office, knowledge of CMS, HTML, WordPress, InDesign, AP Style, SEO,

Clients Include: Abbott Labs, Baylor Medical Center, Belvoir Media Group, Chronic Disease Fund, Chicago Tribune, McDonald’s, Motorola Solutions, National Safety Council, Takeda, UCLA Division of Geriatrics

During college and after I worked in broadcasting, mostly for Public Broadcasting (NPR radio and PBS TV stations) as a radio engineer, and writer/producer of promotional spots and program projects. When I left WTTW/Chicago, I was their executive producer of on-air marketing responsible for pledge drives and spot fundraising. Other TV experience includes:

Freelance TV jobs:
field producer for ABC Newsone
show producer for CITV Cayman Islands
continuity manager WFYI/Channel 20
floor director for Trio Video Sports

Sample Projects

Executive Editor UCLA Healthy Years

Video script for Roundhouse Creative/Sprinter

Blogger for the Chronic Disease Fund:

Copy development and navigation consultation for BioLyte Labs new product launch.

Set up WordPress site and ghost blog for the Chicago North Shore Convention and Visitor’s Bureau

Baylor Medical Center Dallas: Innovations Magazine Defibs Save Lives  Complete Idiot’s Guide to Back Pain Essential Guide to Healthy and Healing Foods

Motorola Solutions • Contract web publisher/editor. Updated content and project management for verticals including management of new template updates for hospitality and warehouse management pages. Ghost blogger.

Motorola Mobility • Contract fitness writer for MOTOACTV, a GPS/MP3 Player and fitness tracking device.  I wrote blogs, ecommerce web copy, contributed to micro-sites and edited content related to video scripts, packaging and in-store displays. Product was discontinued upon Google takeover.

Alzheimer’s Association • Understanding Alzheimer’s and Staying Safe. Script editor for a two part consumer DVD series produced by TMK Productions that helps caregivers and people with the disease better understand and manage their symptoms.

Cova Financial Services Company • Building For The Future. This video explained single premium variable life insurance in simple terms. Really!

Abbott • All Stars Sales Awards. A speech that honored sales reps in Hollywood academy awards show style because in blockbuster movies and in pharma sales there is comedy, drama, and plenty of action!

Baylor Innovations Regular writer of features and shorts on such subjects as the latest in spine care, new women’s hospital, and hormone replacement therapy.

American Massage Therapy Association • Writer of the wellness section for the award winning Massage Therapy Journal, also contribute features and shorts to other member publications.